There are many options when it comes to restaurant online ordering systems but not all online ordering systems are built the same. What do you really need when it comes to your restaurants online ordering?
In our conversations with hundreds of restaurants we have come to know what is important when considering an online ordering software. Here is a list of the top factors to consider when researching the right online ordering system for your restaurant.
Restaurants are fast paced environments where things can change from minute to minute. Restaurateurs need the ability of controlling their revenue channels and that includes their online ordering tools.
Choose a system that gives you control of delivery hours, delivery zones, delivery times, menu items, prices, confirmation emails, promotions, etc.
You want to give your customers an easy way to place orders that is consistent with the way you operate your business. Choose an online ordering system that is easy to use and is in fact intuitive. No thinking needed, online ordering should be a direct extension of the restaurant experience.
3. Good Looking
In a world where image matters restaurant take care in the presentation from restaurant decor to food presentation to website layout and online ordering. It’s has to be easy, pretty, reliable and quick…
Customers are ordering online to make things easier and quicker. Your online ordering system should handle the entire online ordering process quickly to accommodate your customer’s intentions on visiting and using the system.
5. Ever Evolving
The online world is always evolving and your online ordering system should as well. Find a company run by innovators who don’t believe in status quo. The right online ordering system should always have new features, improved functionality and should always have you and your customers in mind.
Let your customer feel like they are ordering directly from you by customizing your online ordering system with your brand, colors, pictures, information and links back to your website.
7. Built-In-Marketing Tools
A smart online ordering system will act as a communication channel between you and your customers. Make sure to pick a system that helps encourage repeat business, increase order volumes and gives you an outlet to talk about other aspects of your business such as catering, dine-in, happy hours, etc.
A customized online ordering system.